Currently, the email that is being sent to EO's is not personalized and not meeting the requirements to ensure that the EO feels compelled and convinced to really download the app. The email must contain all of the content that is normally seen in the post that was created, as seen in the Home page of the app. The call to action of the email is to invite the EO to download the app from that email, and automatically be directed to see that exact post, in the app, where the EO can interact with the residen't post (using a deep link). Samples of new email are already under way in figma, and must be linked to the Feature, to which this idea will be linked.